https://www.susantaylorcreative.com/home daily 1.0 2019-09-28 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d64940c96bad20001fb947c/1567711146866/Video+Services+Icon.png Home https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d6493ab24d579000147649e/1567475019062/Copywriting+Icon.png Home https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d6493b9ce9af40001f04ea5/1567475019069/Branding+Icon.png Home https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d649429d3a28300019911f2/1567711152590/Short+Term+Staffing+Icon.png Home https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d850f0fa958ad75de75f05f/1569001275694/Scroll.png Home https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d6499b3312a4100015b6cbb/1568402112064/Miss+Tx+CU.jpg Home - What do a Texas beauty queen, a hockey star, a local mayor, and a famous chef have in common? https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d7beac0a64dc247f0fc72d8/1567525814839/Advertising+Campaigns.jpg Home - BLAH, BLAH, BLAH, BLAH, BLAH The average American gets more than 10,000 advertising messages every day. Here are 5 sure ways to stand out. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d7beb52837ab8144b70038f/1567710354947/Turnkey+Video+Solutions.jpg Home - Why use videos? (Hint: The stats will blow your mind) https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d7beb1f710099700e557953/1568402112068/Homepg+case+study+3.png Home - Heard any good stories lately? We have. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5e4b03a071f6217a28cbbb6e/1581974435624/Website+Header+FINAL2.jpg Home https://www.susantaylorcreative.com/beauty-products daily 0.75 2020-11-20 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5fb809985c64f40cd3627905/1605896592044/ Beauty Products https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5fb801b1e386262848877568/5fb809005c64f40cd3625326/1605896592044/ Beauty Products https://www.susantaylorcreative.com/about daily 0.75 2019-09-16 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d71630677a52f0001789d0e/1567712093868/Susan+Taylor+Creative+Branding+Strategist.jpg About Susan Taylor | Writer, Producer & Brand Strategist Susan Taylor Creative Branding Strategist https://www.susantaylorcreative.com/work daily 0.75 2019-09-05 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d378288251bb7be3c0ef7/1568304812450/5c37a2936d3a83155ef01ca0_IDENTITY.jpg Multi-Media Branding & Marketing Campaigns - IDENTITY Brand Identity Examples https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d377ef950b7c5720ee9c2/1568304833548/5c37a28d2776fb158df1039e_BORDEN.jpg Multi-Media Branding & Marketing Campaigns - BORDEN Borden Dairy https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36e44fa51a1a5d7ed6fd/1568304861121/5c37a27b6d3a83155ef00f68_RADIO.jpg Multi-Media Branding & Marketing Campaigns - RADIO Radio Marketing Campaigns https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36dfaa4a997f344f3476/1568304890141/5c37a2582776fb158df0ee03_UNITED+REGIONAL.jpg Multi-Media Branding & Marketing Campaigns - UNITED REGIONAL United Regional Campaign Examples https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36d7aa4a997f344f3369/1568304925307/5c37a252364b35761df73189_PRINT++SOCIAL.jpg Multi-Media Branding & Marketing Campaigns - PRINT & SOCIAL Print, Social Media and Collateral Examples https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36d28a922d61a9e32a31/1568304945006/5c37a247adb6351560915ece_SHOESTRING+BUDGET.jpg Multi-Media Branding & Marketing Campaigns - SHOESTRING BUDGET Shoestring Budget Campaigns https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36976d2a7307c12f485a/1568304958217/5c37a23b0ae88c76082c3ce7_CARTER+BLOODCARE.jpg Multi-Media Branding & Marketing Campaigns - CARTER BLOODCARE Carter Bloodcare Campaign https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36944fa51a1a5d7ed062/1568304972923/5c37a2246d3a83155eefe7d0_FOOD++BEVERAGE.jpg Multi-Media Branding & Marketing Campaigns - FOOD & BEVERAGE Food & Beverage Campaigns https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d369403ce6493c68a5633/5c3d36940ebbe8888b03db62/1568304995859/5c37a21e43dd1d3a8a0bf21f_VIDEO+STORYTELLING.jpg Multi-Media Branding & Marketing Campaigns - VIDEO STORYTELLING Video Marketing Examples https://www.susantaylorcreative.com/carter-bloodcare-case-study daily 0.75 2019-09-13 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5c436937b914435393a67256/1549386129191/5c34b387c1ad477816d0655a_CBC+Social%2C+Online%2C+Promo+Ads.jpg Carter Bloodcare Case Study Answer https://www.susantaylorcreative.com/stand-out-starbucks-advertising daily 0.75 2019-09-13 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c6edaaa9140b7a0b5c656b8/5c6edae8eef1a135183e8d38/1551633300246/Page+0001.jpg Starbucks Advertising Campaign https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c6edaaa9140b7a0b5c656b8/5c6edad54e17b64d91c28a94/1551633300244/Starbucks+by+Candlelight.jpg Starbucks Advertising Campaign https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c6edaaa9140b7a0b5c656b8/5c6edaaae4966bde87c03280/1551633300241/Page+0001+copy.jpg Starbucks Advertising Campaign https://www.susantaylorcreative.com/carter-bloodcare-work daily 0.75 2019-09-04 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c803282eef1a1acad91d186/5c8032e8652dea14f4922a17/1554314232652/Web.png Carter BloodCare two/work page https://www.susantaylorcreative.com/shoestring-work daily 0.75 2019-09-04 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d38f10e2e72eba44a4a20/5c8fbedd652dead3318a7362/1552949260250/Snarf+copy.jpg Shoestring budget https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d38f10e2e72eba44a4a20/5c8fbed4eef1a1d37b7b9a3c/1552949260247/Starbucks+by+Candlelight+copy+2.jpg Shoestring budget https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c3d38f10e2e72eba44a4a20/5c8fbec724a6947939fc27b4/1552949260240/Comfortable+copy.jpg Shoestring budget https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c8fc58024a6947939fc869e/5c8fc59124a6947939fc876f/1552949260261/dickeysposter04.jpg Shoestring budget https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c8fc58024a6947939fc869e/5c8fc5884785d3ef588a7a27/1552949260258/%232+dickeysposter02.jpg Shoestring budget https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c8fc58024a6947939fc869e/5c8fc580a4222f425784f1ea/1552949260253/dickeysposter03.jpg Shoestring budget https://www.susantaylorcreative.com/print-social-media-work daily 0.75 2019-09-04 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9925258165f564d9cb40f4/5c99279856ff900001e8ed1d/1553541018109/ELF+stoplight.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9925258165f564d9cb40f4/5c992790c83025044efb8bf3/1553541009943/ELF+cotton.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9925258165f564d9cb40f4/5c99278a971a1806082e7bb2/1553541003582/ELF+Bonnie.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c9535a37817f7574384de6c/1553283081898/Screen+Shot+2019-03-22+at+2.18.06+PM.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c95359eba4b040001737a32/1553283081819/Screen+Shot+2019-03-06+at+5.45.02+PM.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c95359415fcc045b34c93dc/1553282456095/Einstein.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c4a4d53450a4d584614a6/1551650198374/NEC+Einstein+Mailer+copy.jpg Print - NEC/Cisco A sampling of one of the many multi-touch trade campaigns we created for NEC and partner companies. Media: Microsites, modular flash website videos, email blasts, direct mail https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c3fc4f4e1fc6a4a86aa23/1551650198371/DarlingAd1b.Final+copy.jpg Print - Darling Industries Trade Ad A sample of a national trade campaign promoting earth-friendly Darling International, the largest publicly traded by-products recycling company in the nation. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c3fb8e5e5f0bda528cbe4/1551650198369/Cointreau+1+copy+4.jpg Print - Cointreau Table Tent Targeting 20-something Margarita drinkers, this little table tent increased sales by 40% the first week. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c3d358165f5e180800884/1551650198365/Starbucks+by+Candlelight+copy.jpg Print - Starbucks Direct Mail One of a series of postcards that let area residents know their local Starbucks would now be open in the evenings. The postcard series was ultimately picked up nationally. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c3357e2c4834c1a359384/1551650198361/Page+0001+copy+2.jpg Print - Starbucks Direct Mail One of a series of postcards that let area residents know their local Starbucks would now be open in the evenings. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c33358165f5e1807f8c69/1551650198354/Page+0001+copy.jpg Print - Pizza In Collateral When Pizza Inn asked us to introduce their new Triple-Cheesy Stuffed Crust pizza, we encouraged our audience to Seize the Cheeze! This multi-touch campaign that included everything from POS to napkin holders. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c3326652dea887eae98b4/1551650198351/Cooper+Pg+1+copy.jpg Print - Cooper Aerobics Brochure I had the privilege of working with Cooper’s in-house team to unify their brand messaging across the various Cooper entities. The above is one example. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c2976971a1836ab2742b1/1551650198348/2.Tenet+Broch+Update+Layout+2.jpg Print - TenetCare Collateral Targeting both physician offices and the consumer market, this campaign used colorful daisy graphics to catch the eye of our largely female market. Media: Brochures, direct mail, counter cards https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c275b71c10beb40d5fcec/1551650198344/Borden+1b.png Print - Borden Life Outdoor Board This high-spirited campaign introduced a line of four nutrient-enriched milk formulations each represented by a different person. Media: Digital & social media (including daily touchpoint programs), kiosks, packaging, print, outdoor, website https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c7c2739b208fcd40726f5e5/1551650198340/Bordon+1a+copy.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c436e1542bfc13b9f73c165/5c436e16b914435393a6a26c/1551650198335/5c3bad186fb9d9555d970c97_1+HOYA+Greek+Landing+Page+final.jpg Print - Hoya Eye Care Promotion How to introduce a new line of vision care products? With a push-pull strategy that educated consumers while incentivizing eye care professionals via online games, email blasts, scratch-and-win cards and more. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9538b624a694734dbd0119/5c9538c6914c8f00013d725c/1553539292636/Comfortable.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9538b624a694734dbd0119/5c9538c1f4e1fc7a05c19d33/1553539292627/Snarf.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9538b624a694734dbd0119/5c9538b7914c8f00013d7201/1553283255812/Starbucks+by+Candlelight+copy.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c953bc1b208fcc912e673d6/5c953bc88165f547bae4f46e/1553539317679/Screen+Shot+2019-03-08+at+2.22.39+PM.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c953bc1b208fcc912e673d6/5c953bc1f4e1fcbf593d3fb6/1553284036274/Outdoor.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ccd7817f76762bc5e30/5c991d10c83025c60b394093/1553538342279/Page+0002.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ccd7817f76762bc5e30/5c991d08fa0d600f4c6b8cb6/1553538313654/Page+0001+copy.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c99229b71c10b25eb7a412a/1553539749335/Page+0007.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c99228fe2c4833bc7f7d08e/1553539749352/Page+0006.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c99227fe2c4833bc7f7cf84/1553539749333/Page+0005.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c9922770d9297779576acdb/1553539705129/Page+0004.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c99225a41920255003382cc/1553539675627/Cooper+pg.3.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c99202bf9619acc41991c88/1553539148648/Cooper+pg.+2.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c991ebb4e17b639cbd778b8/5c991ebbf4e1fc75a5e55d95/1553538748124/Cooper+Pg+1+copy.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9539cc652deaaeaee8d046/5c9539d84e17b603560782ac/1553283561724/%232Hoya+Contest+collateral+copy.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9539cc652deaaeaee8d046/5c9539cc8165f547bae4d7ce/1553283533837/%231+HOYA+Greek+Landing+Page+final.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c99230fe4966bc6fcfbce34/5c9923786edb3b000172485e/1553540020307/2.Tenet+Broch+Update+Layout+2.jpg Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9927bdee6eb04c2811566d/5c9927da56ff900001e8f0b6/1553541181114/Screen+Shot+2019-03-09+at+5.40.38+PM.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9927bdee6eb04c2811566d/5c9927d453450aec3b2ba1f9/1553541181133/Screen+Shot+2019-03-08+at+1.58.23+PM.png Print https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/5c9927bdee6eb04c2811566d/5c9927bd24a694905b4a37a3/1553541058166/Screen+Shot+2019-03-09+at+5.39.44+PM.png Print https://www.susantaylorcreative.com/brand-identity-work daily 0.75 2019-09-05 https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d716101432141000128ca02/1567711495200/Manegait%2B2.jpg Branding & Identity Portfolio - Off to a Galloping Good Start This new, nonprofit therapeutic horseback-riding center got off to a galloping good start beginning with a logo and tag that captures their spirit. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5d7160d7e08d790001f39c74/1567711469165/United+Regional+Branding+Project.jpg Branding & Identity Portfolio - A New Day at United Regional United Regional’s identity had been confused and scattered due to the merging of several different hospitals. We gave it a fresh new identity starting with logo and tagline. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5c99508724a6943e390abb13/1553551512310/%234+Carter+BC+JPG+copy.jpg Branding & Identity Portfolio - New Life for an Established Brand Our first step in repositioning Carter BloodCare was to create a new logo and a Brand Guidelines booklet that would standardize the brand, including their various donor enrollment programs. https://static1.squarespace.com/static/5bbcfbfa92441b7fae7d63c6/t/5c9a3c9ce5e5f06228539207/1553611939523/%25232%2BB%2BFirst%2B3%2Byrs.jpg Branding & Identity Portfolio - Taking Its First Steps We created the branding for this wonderful new organization created to educate people on the importance of the first three years of a child’s life. https://www.susantaylorcreative.com/food-beverage-work daily 0.75 2019-09-04 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